Leading Through Disaster: How Beth Toenies Scales 1-800-BOARDUP with Urgency & Empathy

Imagine standing outside your home just hours after a fire. The structure is damaged, smoke still lingers, and you don’t know what to do next. Who shows up to help you in that moment?That’s where 1-800-BOARDUP comes in. And Leading the charge is Beth Toenies, Chief Operating Officer of the company that’s turned chaos into clarity for homeowners across North America.With 134 franchise locations serving more than 182 million people, Beth has built a reputation as both a decorated executive and a culture-driven leader. From securing burned-out homes to scaling operations across the U.S. and Canada, she has transformed the restoration industry with urgency, systems, and empathy.In this episode, Beth shares:● How she stumbled into restoration and why the mission keeps her here● What it takes to scale a franchise network in a crisis-driven industry● Why leadership culture matters as much as operations (and how managers impact mental health as much as a spouse)● How AI is already reshaping the restoration industry — and why companies should embrace, not fear, it● Her vision for expanding 1-800-BOARDUP and its sister brands under the Belfor Franchise GroupIf you want to learn how to lead teams, scale franchises, and deliver hope at the worst moments of people’s lives — this episode will change how you view restoration, leadership, and resilience.#Leadership #Franchising #Restoration #EmergencyResponse #Construction #CultureCheck out our whole catalog of Construction Hot Takes episodes on our website! https://ascentconsults.com/construction-hot-takes-podcast/Interested in learning how Ascent's consulting services could potentially help improve your business's operations? 📈Click here to schedule a free 30-minute consultation with one of our expert construction consultants: https://info.ascentconsults.com/meetings/acooper/30-minute-performance-consultationFollow Ascent Consulting on social media! 🤳LinkedIn: https://www.linkedin.com/company/ascent-consulting-inc-/Facebook: https://www.facebook.com/ascentconsult/Instagram: https://www.instagram.com/ascentconsults/X: https://x.com/ascentconsults/Subscribe to our YouTube channel for alerts on our new episodes!https://www.youtube.com/@constructionhottakes