Leading with Purpose in the Financial Services Sector

Trevor and Erin are back to talk purpose following the winter break!After catching up on life and what's happening in the world, Erin and Trevor talk about connecting with purpose and how companies are making an effort to put purpose at their core.Meridian Credit Union is one of Canada's largest credit unions and has pursued a purpose-driven strategy for its brand. Sarah Saso, VP of ESG & Social Impact, and Ghazal Taheri, Director of Brand, join Trevor and Erin to discuss how they decided to lean into purpose and how it is connecting them to the communities that they work with.You won't want to miss this episode on how purposeful brands are using their impact to drive change in business.