Lean Launch vs. Fat Launch

Lean Launch vs. Fat Launch is a tactic that every author should consider before publishing a title. Overesourcing a launch, using ads, taking advantage of a series can all be optimized to maximize exposure on the sales platforms. On the other hand, lean launch is a single release designed to test a market or demand without committing long-term.There is no right way to launch and Fat isn’t better than Lean or vice versa. It’s all about deciding what’s best given what you want to accomplish.The Career Author Podcast is a podcast where co-authors J. Thorn and Zach Bohannon share their struggles and successes as full-time authors, advice for improving your writing craft, and honest discussions of what it takes to build a successful career as an author.In this episode, you’ll discover:The difference between Fat and Lean launchesThe advantages of eachExamples of eachWhy projects fail when the launch approach isn’t intentionalAlso, discover a cool health tip courtesy of Dr. Gundry on the James Altucher Show.Send us your ways and hacks - https://thecareerauthor.com/waysandhacks/ Leave us a comment: Do you plan to lean launch or fat launch your next project? Why?Thanks to all of our Patrons.Podcast sponsored by Kobo Writing Life - https://writinglife.kobobooks.com Get exclusive bonus content by supporting The Career Author Podcast on Patreon at www.patreon.com/thecareerauthorWant to work with us? Get the details at https://thecareerauthor.com/services/Links:Branding for Fiction Authors by Dianna Gunn - https://gum.co/VECHZ Dr. Steven Gundry on the James Altucher Show - https://jamesaltucher.com/podcast/508-dr-steven-gundry/ The November Giveaway is up now! - http://www.thecareerauthor.comThe Career Author YouTube Channel - https://www.youtube.com/thecareerauthorThree Story Method - http://threestorymethod.comMolten Universe Media - http://www.moltenuniversemedia.comEvents - https://thecareerauthor.com/events/ See acast.com/privacy for privacy and opt-out information.