Learn How Firaol Ahmed of Moii Coffee Is Championing Ethiopian Coffee

Listen in as U3 Coffee co-founder Kristi Ross sits down with Firaol Ahmed—founder, owner, and roaster of Moii Coffee.Learn all about Firaol’s journey, from his childhood growing up in a family of coffee farmers in Ethiopia to his current college career as a D1 student-athlete at Saint Louis University.Find out how a sports industry inspired him to make the leap into roasting and why it didn’t occur to him that his family’s coffee legacy might give him a competitive advantage.Today, Firaol is building a brand he hopes will highlight the variety in Ethiopian coffee and will help consumers connect to the communities who grow and harvest their coffee.Check out Firaol’s video on the U3 website.Find Moii Coffee’s Ethiopian Sidamo in the U3 Coffee Exchange!Like our content? Stay connected.Subscribe:* U3 podcast for new episodes each week* YouTube Channel Connect:* Sign up for our newsletter * Visit our website Follow us:* LinkedIn * Instagram * X* FacebookThis podcast is created by U3 Coffee for informational, educational, and entertainment purposes only. While we strive for accuracy, opinions and representations of facts are those of individuals and not necessarily U3 Coffee.Copyright © 2024 U3 COFFEE, LLC. All rights reserved. Terms of Use on u3coffee.com apply. Reproduction, distribution, or public display is prohibited. Download for personal use is permitted.'U3 COFFEE' is a trademark owned by U3 COFFEE, LLC.