Learning to be ”Lit on Purpose” as a Social Entrepreneur | Ivellisse Morales (COM’12)

Ivellisse Morales (COM’12) is on a mission to build a national network of creatives who can help illuminate the important issues that need attention and action in America. She is the founder and CEO of bombilla, a branding and design firm with an intentional focus on reimagining the creative agency model and embodying representative storytelling to advance social change. After earning her bachelor’s degree from the College of Communication in 2012, Ivi honed her skills at world-renowned firms and organizations like IDEO, Year Up, Cone Communications, and Ogilvy. Two years ago, she launched her own firm and has been making waves in the world of social entrepreneurship ever since. On this episode of the podcast, Ivi walks us through her unique journey to entrepreneurship and she shares her vision for a future in which bombilla scales up to become a socially-conscious creative enterprise celebrated as “a Pixar for progress, an IDEO for inclusion”. Please note, this interview was recorded in May 2020 prior to the nationwide demonstrations in support of the Black Lives Matter movement. If you’d like to learn more about bombilla, visit their website, bombilla.co. As you’ll hear, this episode of the podcast is hosted by Dan Gardiner (Questrom’20) from the alumni career programs team. Recorded May 2020