Leaving 56 Restaurants Behind and Starting Over | That Christian Business Podcast Episode 4

Many people dream of owning a restaurant or food service business, but why should you be cautious?In this episode, Greg Helton has a conversation with Tara Lindstrom, founder of OneBite Marketing and former multi-unit restaurant franchisee who helped manage and grow a portfolio of 56 locations. Tara brings a rare perspective from both the operational and marketing sides of business.They break down the real economics of the restaurant industry, including why even successful locations often operate on razor-thin margins. Tara also shares her experience working inside a family-owned business, the challenges of scaling through franchising, and the importance of structuring partnerships with clarity.Beyond business strategy, this conversation dives into faith-driven decision making—specifically how to recognize when success starts to take the place of purpose, and what it looks like to step away.If you’re a founder, operator, or entrepreneur evaluating your next move, this episode offers practical insight and grounded perspective.Links:https://onebitemarketing.com/Podcast Produced by Larimore Production Co.https://www.larimoreproductioncompany.com/Filmed at Studio Refuge in Raleigh, North Carolinahttps://www.studiorefuge.com/Chapters:(00:00) The Reality of Restaurant Profit Margins(01:16) Introducing Tara Lindstrom and Her Background(03:04) When Business Becomes an Idol(10:43) Starting a Marketing Agency from Scratch(16:02) Exiting a Family-Owned Business(17:20) Growing to 56 Restaurant Locations(28:51) The Pros and Cons of Working with Family(33:05) Should You Buy a Coffee Shop(45:59) Best Worst and Most Edifying Work Experiences(51:58) Book Recommendations and Final Thoughts