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Lecture Archive: Rob Gould

Adventures in Social Marketing: Appealing to the Better Angels of our Nature

Summary

Lecture date: November 17, 2016. Rob Gould is the founder and president/CEO of One Degree Strategies. He discussed using the discipline of marketing to change people’s behavior regarding climate change.

First published

10/24/2016

Genres

education medicine natural government

Duration

45 minutes

Parent Podcast

Lecture Archive 2016

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