Lecture | Joe Kable | Cognitive and Neural Mechanisms of Persistence

People often choose larger future rewards over smaller immediate ones, but then abandon that choice before the future reward arrives. Examples include starting a diet but then not sticking to it, quitting smoking but then relapsing, and most new year's resolutions. Psychologists often explain such behavior by reference to fundamental limitations in human cognitive systems, such as limited willpower or self-control. I will argue for an alternative explanation, in which the failure to persist toward delayed outcomes arises from a rational reevaluation process regarding temporally uncertain delayed rewards. I will talk about our work showing the critical role of uncertainty in persistence towards future outcomes and examining how different forms of uncertainty are encoded in the brain and affect other neural representations during voluntary persistence. (September 24, 2015) If you would like to become an AFFILIATE of the Center, please let us know.Subscribe to our YouTube channel to get updates on our latest videos.Follow along with us on Instagram |  Facebook NOTE:  The views and opinions expressed by the speaker do not necessarily reflect those held by the Center for Mind, Brain, and Culture or Emory University.