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Lego Aims to Maintain its Awesome

EPISODE · Oct 17, 2014 · 23 MIN

Lego Aims to Maintain its Awesome

from The Breakfast Grille · host BFM Media

On the Breakfast Grille this morning is John Goodwin, the Executive Vice President and CFO of the toymaker Lego Group. Founded in 1932 by Ole Kirk Kristiansen, and still owned by the third and fourth generation of the family, Lego as at September had surpassed Mattel as the world's most valuable toymaker. Following the breakout success of the Lego Movie, the company seems to be riding high, but we question as to whether it is sustainable, what's next and the Shell and Greenpeace controversy. See omnystudio.com/listener for privacy information.

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Lego Aims to Maintain its Awesome

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