Less is More: How Quarter Became a Market Sensation in 24 Months - Rohan Radhakrishnan, Co-Founder of Quarter

In just 2 years, Quarter has gone from being a brand new brand, in a brand new sector, to now being stocked in some of London's hottest locations. Co-Founder Rohan tells us how it all happened, and the strategy to start building a new sector. 00:00 Intro 00:43 Early Beginnings 02:31 Rohan First Business03:00 How Quarter Started 06:14 Did you want to be a founder? 08:00 Is being A Founder What You Thought it Would Be? 11:55 What Do Brands Get Wrong? 14:45 Do You Need A Co-Founder? 19:40 The Mission For Quarter 21:57 Thoughts On The No/Low Market 28:14 Binge Drinking Culture 30:00 How To Stand Out In A Busy Space 33:33 Winning The Biggest Stockist 37:18 Revenue Focus Split 40:22 Behind The Scenes On Dragons Den 50:41 Crazy Growth From Dragons Den 53:33 Low Moments Building Quarter 55:15 Keeping Team Lean 57:17 The Future for Quarter Follow Quarter: https://www.instagram.com/quarterproof/?hl=en Watch: https://youtu.be/2pGvUvODwkY