Lessons from 30 Years in the Industry

In this episode we interview Val Capone, Director of Marketing and Communications at civil engineering and planning firm, Matrix Design Group, in Phoenix, about what has and has not changed in marketing since 1987. What you'll learn in this episode:How print first workflows and hard deadlines created intentional marketers before metrics existedWays to apply old school rigor to modern tools so campaigns do not rely on guessworkHow to treat AI and ChatGPT as a sharp assistant instead of a crutch that flattens your voicePractical ideas to adapt your message for Gen Z, millennials, Gen X, and boomers at the same timeHow to use data to push back on trend chasing and decide which channels you should actually keepWhy loving the craft of marketing matters when expectations keep rising with every new toolText us what you think about this episode!