Lessons from Duolingo to Buffer: Test Everything

In this insightful episode of Numbers and Narratives, hosts Ibby Syed and Sean Collins sit down with Maggie Glascott, Senior Email Marketing Manager at Buffer, to dive deep into the world of email personalization and testing. With an impressive resume including stints at Duolingo and StreetEasy, Maggie shares her wealth of experience in crafting effective email strategies for tech companies.The conversation explores Maggie's approach to revamping Buffer's onboarding email series, highlighting key tactics such as shortening copy, moving CTAs above the fold, and implementing personalized content based on user actions. Maggie emphasizes the importance of an experiment-first mindset, drawing from her time at Duolingo where "test everything" was a core value. Listeners will gain valuable insights into prioritizing email marketing efforts, balancing personalization with simplicity, and leveraging email tests to inform product decisions.Don't miss out on Maggie's top three recommendations for companies looking to improve their email marketing – tune in now!