Lessons from TechSmith Customer Education with Doug Brunner

Are you educating your customers effectively?Video tutorials, blogs, and technical documentation are just some of the different ways you can provide users of your product with the help they need to be successful. But truly empowering your customers goes beyond the material you provide.Joining Matt Pierce in this episode of The Visual Lounge is TechSmith’s Customer Education Manager, Doug Brunner. Listen in as Doug shares his thoughts on creating customer education content that powerfully impacts your customers – and, therefore, your business.Learning points from the episode include:The purpose of customer education contentHow TechSmith designs educational user experiencesWhy it’s vital to understand your customers’ learning behaviorsDoug’s thoughts on gated vs. ungated customer education contentThe 3 ways TechSmith measures retention trendsWhy tutorial videos are beneficial to businessesHow to make your tutorial videos more accessible onlineImportant links and mentions:TechSmith tutorials and trainingHow to Measure Video Engagement (+ Get Actionable Data)[email protected] more about the TechSmith Academy.To read the blog post on the topic or watch the video, click here.