Lessons from the Fire: Building a Values-Driven Brand with Bruce Watson

In this episode of The Obsessed View, Charlotte Carter sits down with Bruce Watson, founder of Feast Alba and the creator of Hoot Sauce, to discuss his journey from premium fire chef to product-based business owner. Bruce shares the lessons he’s learned in creating a values-driven hot sauce brand, including: 🔥 Why he turned down big contracts with major retailers 💡 How to balance ethical production with profitability 🧠 The importance of testing, scaling smartly, and staying true to your brand’s vision If you’re a small business owner or thinking about starting a product-based business, this episode is packed with insights on resilience, sustainable growth, and how to turn lessons into future success. 🎧 Listen now: TheObsessedView.co.uk Sponsored by Constant Contact—helping small businesses grow with smarter marketing tools.