Leverage VTO: The Secret to Corporate Volunteering

Are you struggling to find volunteers who can help during the workweek? In this episode, we unlock the secret of Volunteer Time Off (VTO) programs—a corporate benefit that pays employees to support your cause. We break down exactly how these programs work, why companies love them, and five actionable strategies you can use today to attract skilled corporate professionals to your nonprofit.What You Will LearnVTO Defined: Understand the nuance of Volunteer Time Off and why it removes the two biggest barriers to supporter engagement.The Corporate "Why": Learn why companies use these programs to boost employee retention and how to use that to your advantage.Digital Optimization: How to create a dedicated corporate volunteering page and why you should embed a corporate giving database to reduce friction for donors.Data Collection: Why your volunteer registration forms must capture employer data to identify "ins" at major corporations.Skill-Based Partnerships: Strategies for proactive outreach to CSR managers to create high-impact, tailored volunteer events.