Leveraging Books as Marketing Assets & Exploring AI for Business with Mitali Deypurkaystha - Ep. 71

Leveraging Books as Marketing Assets & Exploring AI for Business with Mitali Deypurkaystha - Ep. 71In this insightful episode of Giraffes Don't Eat Steak, Erica interviews Mitali Deypurkaystha, a publishing expert who has helped 52 authors publish their books and is now transitioning into AI consultancy for purpose-driven businesses.Mitali shares why books remain powerful marketing assets in our digital world, offering unmatched credibility that websites and social media alone cannot provide. She reveals common book-writing pitfalls, emphasising that authors must focus less on themselves and more on what readers will gain. Her number one marketing tip? "Stop being so humble about your book!"The conversation shifts to Mitali's exciting new venture in AI consultancy, where she explains how AI technology is becoming "the great leveller" for entrepreneurs with limited resources. Rather than implementing trendy solutions without purpose, Mitali focuses on identifying business bottlenecks and applying targeted AI strategies to overcome them.Key topics covered:Why books create unmatched authority in a digital-saturated marketThe biggest mistake authors make when writing business booksHow AI can serve as a "clever assistant" in the book writing processStrategic implementation of AI for purpose-driven businessesWhat makes a true "purpose-driven" business beyond the buzzwordWhether you're considering writing a book or curious about strategic AI implementation for your business, this episode offers valuable insights from an entrepreneur who bridges traditional publishing and cutting-edge technology.Connect with Mitali at theveganpublisher.com or find her on LinkedIn - https://www.linkedin.com/in/theveganpublisher .Chapter Markers00:00 - Introduction and welcome 01:18 - Mitali's entrepreneurial journey 02:10 - Why books are crucial in your marketing mix 05:46 - Common mistakes when writing a book 08:56 - Understanding the purpose of your book 12:16 - The strategic approach to business decisions 16:35 - What does an AI consultant actually do? 21:20 - AI beyond ChatGPT and large language models 22:58 - How AI levels the playing field for entrepreneurs 27:26 - Using AI to write books - good or bad? 30:01 - Who Mitali works with (purpose-driven businesses) 33:02 - Tips for successful book marketing 37:43 - How to connect with Mitali 39:52 - Closing remarksConnect with the hosts:Erica: https://www.linkedin.com/in/erica-mackay/Alex: https://www.linkedin.com/in/alex-bilney/Get in touch with us at The Marketing Detective Agency - www.themarketingdetectiveagency.com#MarketingStrategy #BusinessMarketing #TargetAudience #MarketingTips #OfficePolititcs #MarketingPodcast