Leveraging LinkedIn for Successful B2B Marketing

If people in the B2B space want to create a presence and own a space, they should consider being active on LinkedIn. Now more than ever, the social media platform has evolved into an ecosystem that enables content creators to not only create insightful content but also actively build a community. For Walter Gainer II, LinkedIn has been much more than just a social media platform: It has helped him to amplify his message about creating better content and advocating for diversity and inclusion to a global audience. How can people get started on LinkedIn? How can they keep the broader global audience in mind when producing content? Join us on this latest flight as Walter shares his experience with us and leaves you with actionable tips as well as incredible anecdotes. Join us as we discuss: - What the LinkedIn Creator Accelerator Program is about [05:30] - Why Walter looks at social media and marketing like a video game [14:18] - How LinkedIn and businesses can be more inclusive [25:00] Check out these resources we mentioned during the podcast: - Urban One, Inc. - Boss Locks Podcast Help your B2B Career Take off.  Find B2B Business Class on Apple Podcasts, Spotify, or wherever you get your podcasts. Hosted on Ausha. See ausha.co/privacy-policy for more information.