Lifelong Entrepreneur: Motivation comes and goes. THIS is what fuels founders

In episode 94, we sit down with Hans — co-founder & CEO of Nufi — to unpack how trust infrastructure actually gets built in Mexico and across Latin America. Hans breaks down what KYC and KYB really mean in practice, why compliance is the real “moat,” and how Nufi went from manual verification workflows that took weeks to a system that can return answers in minutes. We also go deep on why KYB is the “black pearl” — and how their in-house AI stack is changing the way banks, fintechs, and businesses verify companies, reduce risk, and move faster without cutting corners. But this conversation goes beyond ops and product. Hans gets brutally honest about the entrepreneurial path: why “motivation comes and goes,” why you have to choose to show up, and what it looks like to keep executing through panic, depression, and setbacks — one step at a time. This episode was shot in Monterrey, and yes — Nufi was on Shark Tank México (and got all five sharks to say yes).LEARN MORE about Hans Villa Instagram - https://www.instagram.com/nufi.mx/ - https://www.instagram.com/hansise/ LinkedIn - https://www.linkedin.com/in/hansvilla/ - https://www.linkedin.com/company/nufimx/ Website - https://www.nufi.mx/en FOLLOW US on social media Instagram - https://instagram.com/2cmadeit/ Facebook - https://facebook.com/2CMadeIt LinkedIn - https://www.linkedin.com/company/2cmadeit/ Vimeo - https://vimeo.com/2cmediainc Website - https://2cmedia.ca Want to raise a ruckus? Send us a message at https://www.2cmedia.ca/contact