Light the Fuse with Bob Neville at Pentland Brands

What this episode covers

Some brands don't need reinventing — they need remembering. Bob Neville, Global Head of Retail at Pentland Brands (who own Berghaus, among other iconic brands) joins Patrick to talk about what it means to reboot an icon by going back to its roots, to the fells and crags of Northern England where the whole thing started. If you believe the best direction for a brand is sometimes backwards, pull up a seat.

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Frequently Asked Questions

How long is this episode of Light the Fuse from Outrageous Insight?

This episode is 33 minutes long.

When was this Light the Fuse from Outrageous Insight episode published?

This episode was published on April 14, 2026.

What is this episode about?

Some brands don't need reinventing — they need remembering. Bob Neville, Global Head of Retail at Pentland Brands (who own Berghaus, among other iconic brands) joins Patrick to talk about what it means to reboot an icon by going back to its roots,...

Is there a transcript available for this episode?

Yes, a full transcript is available for this episode. You can read the complete transcript on the episode page.

Can I download this Light the Fuse from Outrageous Insight episode?

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