Light the Fuse with Donna Bruns, formerly at Fjallraven -...

What this episode covers

What does it actually cost a brand to do the right thing — and who has to fight for it from the inside? Donna Bruns, former VP of Product at Fjällräven joins Patrick to talk about the decision to strip harmful chemicals from their entire range, the battles it sparked, and why the hardest part wasn't the chemistry. If you've ever wondered whether corporate conviction is real or just marketing, this is the conversation that answers it.

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Frequently Asked Questions

How long is this episode of Light the Fuse from Outrageous Insight?

This episode is 43 minutes long.

When was this Light the Fuse from Outrageous Insight episode published?

This episode was published on April 7, 2026.

What is this episode about?

What does it actually cost a brand to do the right thing — and who has to fight for it from the inside? Donna Bruns, former VP of Product at Fjällräven joins Patrick to talk about the decision to strip harmful chemicals from their entire range, the...

Is there a transcript available for this episode?

Yes, a full transcript is available for this episode. You can read the complete transcript on the episode page.

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