Lindsey Love Jenks (Macrostax)

Lindsey Love Jenks used to coach over 100 individuals on their nutrition. But, she realized there was a much larger market for something in between the individualized nutrition coaching she was offering and impersonal, unadaptable templates. Lindsey spent a summer training at South Loop Strength & Conditioning in 2016 and - since then - has built and grown Macrostax in an impressive fashion. Macrostax offers customized macronutrient prescriptions, as well as a meal generator feature. But, I was mostly interested in learning how Lindsey handles the psychological foibles of the individuals who are using the app - and how she's built and grown her company. Check out this conversation to hear: The common and damaging psychological traps that CrossFit athletes fall into with their nutrition How to lead and manage a technical team as a non-technical founder How to take user feedback and figure out what people really want - rather than what they say they wantIf you're enjoying the show, https://itunes.apple.com/us/podcast/todd-niefs-show/id1278759120?mt=2">why not a leave a review? It makes a difference in terms of other people finding the show.You can also subscribe to receive my e-mail newsletter at http://www.toddnief.com">www.toddnief.com. Most of my writing never makes it to the blog, so get on that list.Check out more from Lindsey and MacrostaxInstagram: @lindseylovejenks // @macrostaxWebsite: wwww.macrostax.com Pinterest: @macrostax YouTube: @macrostax Show Notes [01:22] Moving from a high touch, one-on-one coaching environment to a more scalable coaching solution [06:24] Transitioning away from a more high touch coaching environment and maintaining consistency over time. [14:36] Seeing a hole in the market - and trying to fill it with Macrostax [18:54] Building an app and leading developers as a non-technical founder [27:32] Collecting direct feedback from clients - and understanding how to prioritize it. [32:33] Finding the appropriate trade-offs between specifics and flexibility in nutrition coaching. [35:48] Starting in the CrossFit space - then expanding outside of it. What are the differences in marketing and positioning? [47:58] What will the role of the coach be as machine learning improves? [55:04] What are the main priorities and next steps for Macrostax? Links and Resources MentionedPeter Diamandis - 6 D's of Exponential Growth Papa John's Pizza Triscuits Harris-Benedict Equation Fitbot Orangetheory Fitness Travis Mayer Alexis Johnson Jessie Graff MyFitnessPal