LinkedIn Audit with Sherry Sutton (MY Marketing Mentor)

Do you feel like your LinkedIn profile is not doing anything for your business? You are not alone. The good news: fixing it does not have to be hard or boring.In this episode of Presence to Pipeline™, host Tamika Brunetti sits down with marketing mentor and personal brand strategist Sherry Sutton for a live LinkedIn audit that is as insightful as it is funny. Sherry gets real about what is working, what is not, and how to show up on LinkedIn in a way that feels authentic and drives results.From headlines to featured sections, premium features to personality-driven copy, this conversation is for mission-driven entrepreneurs who want a LinkedIn presence that actually converts. We also talk about how Sherry turns one podcast into weeks of content, so your visibility supports your business without feeling performative.TIMESTAMPS00:00 Introduction and Welcome00:22 Meet Sherry Sutton: Marketing Mentor02:12 The Power of Podcasting04:01 Live LinkedIn Profile Audit Begins06:33 Optimizing Your LinkedIn Profile07:59 Leveraging LinkedIn Premium Features15:05 Maximizing Your LinkedIn Headline21:03 Showcasing Personal and Professional Accolades24:58 Understanding Rich Media on LinkedIn26:03 Optimizing Your LinkedIn Location26:49 Leveraging LinkedIn’s Business Features28:09 Crafting an Engaging About Section31:45 Maximizing the Featured Section33:35 Strategic Use of the Activity Section37:20 Updating Experience and Skills41:40 Gathering Recommendations and Reviews46:25 Maintaining Your LinkedIn ProfileWhat You’ll LearnHow to write a high-impact LinkedIn headlineWhy you should stop hiding your personality, even on LinkedInEasy ways to make your profile more searchable and lead-generatingHow Sherry turns one podcast into weeks of contentWhy visibility does not have to feel gross or hardIf this episode helps you, do me a favor: watch on YouTube, subscribe, and share it with one friend who needs a LinkedIn refresh.