LinkedIn Buyer Group Targeting

from LinkedIn Ads Show · host AJ Wilcox, B2Linked, Jenn Moy, Jackie Morris

Show Resources Jenn Moy's LinkedIn profile - follow and connect! Jackie Morris' LinkedIn profile - follow and connect! Join the LinkedIn Ads Fanatics community and get access to our 4 courses to take you from beginner to expert Rate/Review Contact us with any questions, suggestions, or corrections! Summary B2B buying has never been more complex—decision cycles are longer, shortlists are shrinking, and deals often stall due to indecision. In this episode, I sit down with LinkedIn's Jen and Jackie to unpack how Buyer Group Targeting can help marketers reach the full buying committee—not just the end user—and drive better results. We cover LinkedIn's unique data, real-world success stories, and practical tips for layering this new targeting into your campaigns. If you're ready to boost conversions, improve cost efficiency, and win over the entire buying group, you won't want to miss this conversation. Transcript For the full show transcript, see the show notes page here: Episode 165

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How long is this episode of LinkedIn Ads Show?

This episode is 51 minutes long.

When was this LinkedIn Ads Show episode published?

This episode was published on September 15, 2025.

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Yes, a full transcript is available for this episode. You can read the complete transcript on the episode page.

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