(LISTEN): Midway USA founder Larry Potterfield appears on 939 the Eagle's "CEO Roundtable" episode artwork

EPISODE · Mar 9, 2025 · 45 MIN

(LISTEN): Midway USA founder Larry Potterfield appears on 939 the Eagle's "CEO Roundtable"

from CEO Roundtable w. Fred Parry · host Zimmer Communications

A prominent businessman who founded Midway USA in Boone County 48 years ago is serving again as its chief executive officer. Larry Potterfield joined host Fred Parry in-studio for the hour Saturday morning on 939 the Eagle’s “CEO Roundtable.” Midway USA is a shooting, hunting, outdoor and fishing internet retailer, and has about 350 employees. Mr. Potterfield tells listeners that he suffered a stroke in August and was on the floor for about two hours before his wife found him. He says while he speaks a little slower and has a small speech impediment, he’s back at work and is serving again as chief executive officer. Mr. Potterfield says he can still fish and hunt, two things he loves. Mr. Potterfield says he’ll remain as chief executive officer until the new one is hired, adding that the company generally promotes from within. Midway USA’s massive 400,000 square foot distribution center is at 40 and Route J near Rocheport, and anyone who’s driven in that area has seen a two-story brick and limestone building going up called the Roosevelt building, which will house Midway USA’s administration. Mr. Potterfield says he was in the new building last week taking publicity photos and that drywall is going in upstairs. He expects the building to open in November. “We will move in all through the summer. The last move-in date is the first week in November, and there will be no construction people on-crew anywhere the 10th of November,” Mr. Potterfield tells listeners. Columbia-based Coil Construction is handling the massive project. Potterfield praises Randy Coil and his company, saying they do a great job. Midway USA is a private, family business. Mr. Potterfield grew up on a farm in northeast Missouri’s Marion County, near Hannibal. He grew up in Ely. Longtime mid-Missourians will remember that Midway USA started as Ely Arms. Mr. Potterfield is also big on trees and spends top dollars for Midway USA’s landscaping. He’s told 939 the Eagle that the landscaping budget alone at Midway USA is $1.3 million:

A prominent businessman who founded Midway USA in Boone County 48 years ago is serving again as its chief executive officer. Larry Potterfield joined host Fred Parry in-studio for the hour Saturday morning on 939 the Eagle’s “CEO Roundtable.” Midway USA is a shooting, hunting, outdoor and fishing internet retailer, and has about 350 employees. Mr. Potterfield tells listeners that he suffered a stroke in August and was on the floor for about two hours before his wife found him. He says while he speaks a little slower and has a small speech impediment, he’s back at work and is serving again as chief executive officer. Mr. Potterfield says he can still fish and hunt, two things he loves. Mr. Potterfield says he’ll remain as chief executive officer until the new one is hired, adding that the company generally promotes from within. Midway USA’s massive 400,000 square foot distribution center is at 40 and Route J near Rocheport, and anyone who’s driven in that area has seen a two-story brick and limestone building going up called the Roosevelt building, which will house Midway USA’s administration. Mr. Potterfield says he was in the new building last week taking publicity photos and that drywall is going in upstairs. He expects the building to open in November. “We will move in all through the summer. The last move-in date is the first week in November, and there will be no construction people on-crew anywhere the 10th of November,” Mr. Potterfield tells listeners. Columbia-based Coil Construction is handling the massive project. Potterfield praises Randy Coil and his company, saying they do a great job. Midway USA is a private, family business. Mr. Potterfield grew up on a farm in northeast Missouri’s Marion County, near Hannibal. He grew up in Ely. Longtime mid-Missourians will remember that Midway USA started as Ely Arms. Mr. Potterfield is also big on trees and spends top dollars for Midway USA’s landscaping. He’s told 939 the Eagle that the landscaping budget alone at Midway USA is $1.3 million:

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(LISTEN): Midway USA founder Larry Potterfield appears on 939 the Eagle's "CEO Roundtable"

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This episode was published on March 9, 2025.

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A prominent businessman who founded Midway USA in Boone County 48 years ago is serving again as its chief executive officer. Larry Potterfield joined host Fred Parry in-studio for the hour Saturday morning on 939 the Eagle’s “CEO Roundtable.” Midway...

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