Listen UP! #34 - Craig "Patty" Patterson MadLab Group

from Underground Playground Podcast - Listen UP! · host Underground Playground

We captured a personal conversation with Craig Patterson of MadLab Group... SO this is GOLD!  We jump in to the conversation at a point where we are talking about the current functional fitness gym business models and how they are designed to serve the "investor class" and NOT the independant gym owner.  Why independent gym owners emulate the franchise model of paying coaches by the hour, using "free" or low barrier offers (LBO'S) and short term "challenges" in order to grow business... When, as it turns out, these are likely the exact WRONG things to do... Hang out for a half hour and LISTEN UP!

What this episode covers

We captured a personal conversation with Craig Patterson of MadLab Group... SO this is GOLD! We jump in to the conversation at a point where we are talking about the current functional fitness gym business models and how they are designed to serve the "investor class" and NOT the independant gym owner. Why independent gym owners emulate the franchise model of paying coaches by the hour, using "free" or low barrier offers (LBO'S) and short term "challenges" in order to grow business... When, as it turns out, these are likely the exact WRONG things to do... Hang out for a half hour and LISTEN UP!

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Listen UP! #34 - Craig "Patty" Patterson MadLab Group

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This episode is 31 minutes long.

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This episode was published on January 10, 2020.

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