Listener Fave: What Motivates Your Ideal Clients?

EPISODE · Mar 16, 2026 · 23 MIN

Listener Fave: What Motivates Your Ideal Clients?

from Own Your Business · host Sam Jacobson with Ideaction

Couples come to you with what they want. But your job – if you want to book more couples at higher prices – is to know how to trigger what they really need. They may not know it themselves, which is why you’ll be a step ahead of everyone else if you learn how to identify what core motivation is driving the couple’s decision. In this episode you’ll learn ·      How to sell from the intersection of sales and psychology·      9 core desires pushing consumer purchases·      4 most common triggers for couples·      How to incorporate these into your marketing and sales efforts

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Listener Fave: What Motivates Your Ideal Clients?

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