Live, Laugh, Lawn

AJ sits down with Will and Chase, the teenage co-founders of Live Laugh Lawn, to talk about how they turned a summer mowing idea in rural Pictou County into a 300+ client landscaping business and their first $10K month. They share how the name came to life, how they used door-to-door outreach, word of mouth, and personalized service to compete with bigger players, and how hiring friends from their baseball network helped them grow. The conversation dives into overcoming skepticism as young entrepreneurs, tackling the stigma around Gen Z work ethic, and the crucial role of mentors, family, and local supporters like Ignite and realtor partners. Will and Chase also reflect on speaking at an event, learning the financial and operational side of business, and building confidence through “reps” in uncomfortable situations. Their message to other young people: start now, use your network, be willing to fail and learn, and let each connection move your story forward.