LiveWire Group Q1 2026: Earnings, Strategy, & Growth

LiveWire Groups Q1 2026 earnings showcased a mixed bag of results. Retail sales for motorcycles surged worldwide, with North America leading at 14% growth. However, the main motorcycle business saw a 12% dip in revenue, and operating income plummeted from $160 million to $23 million due to tariff hits and restructuring costs. Earnings per share also took a hit, dropping from $1.70 to $0.22. Despite these challenges, LiveWire Group is optimistic about their new strategy, Back to the Bricks, which includes reviving the Sportster, launching affordable Sprint bikes, and targeting growth in parts and accessories. They aim for 350 million plus EBITDA in 2027 and mid-single-digit growth in the medium term. Support the show:Get a discount at https://solipillow.com/discount/dnn. Advertise on DNN:[email protected] This is an automated, high-level news summary based on public reporting.Report issues to [email protected]. View sources & latest updates:https://sources.thednn.ai/f14e667e87e4abe7