LivLive Ep. 0000004 - Anna Zurek

In this episode of LivLive, host Dave Pollard sits down with Anna Zurek, LivCo’s lead interior designer, for a real-world look at what interior design actually looks like inside a design-build firm—especially once a client moves into Detailed Design.Anna walks through how selections really happen (and why they take time): starting with appliances, then working into cabinetry, tile compositions, and the small details that can make or break a cohesive look. They talk candidly about the common “hang-ups” that stall decisions, how clients get overwhelmed by options, and why the design team has to keep a steady hand on budget while still honoring the client’s goals.Why LivCo often starts selections with appliances first (and how that impacts the rest of the design)The difference between picking “a tile” vs. building a tile composition (wall tile, floor tile, accents, transitions)Why trim/edge conditions (they mention Schluter/Jolly-style trims) matter more than clients expectHow cabinetry customization creates both opportunity and decision fatigueHow the team keeps design moving while still respecting budget constraintsHow to manage clients through the overwhelm of high-choice selections