LivLive Ep. 0000007 - Jeremy Steinruck

In this episode of LivLive, Dave talks with Jeremy Steinruck of Axis Construction about what it’s like building a construction business in Wichita Falls, Texas—and how the local economy, culture, and client base shape the work.Jeremy gives a grounded snapshot of the region: the stabilizing influence of Sheppard Air Force Base (a NATO training base), the presence of Midwestern State University, and the broader context of ranching and oil. He describes Wichita Falls as stable and blue-collar, with fewer “big city” dynamics—but plenty of real-world challenges.They also get into Axis’ work mix, including commercial DOD/government work, private commercial projects, and selective residential projects—and why many business “downs” aren’t market-driven as much as they are leadership, systems, and recipe (his word).What drives the Wichita Falls market: Air Force base + university + regional economyHow a stable market changes business strategy compared to volatile metro areasWhat it’s like balancing commercial DOD work with private/commercial/residential projectsJeremy’s framing of business struggles as “leadership vs. recipe” (and what that means operationally)How internal accountability and team structure affect outcomes more than people admitA candid look at regional lifestyle/culture (including Jeremy’s memorable “river looks like the Oompa Loompa river” line)