Liz Giorgi (soona) \\ Redefining Content Creation

In today’s episode, I talk with Liz Giorgi, the CEO and co-founder of soona. We talk about how Liz 's journey began with a bootstrap company that works in content creation for large companies, and a pivot to a venture backed startup that created a novel and revolutionary solution for entrepreneurs and small businesses. We talk about the TechStars program. Liz shares her company’s growth from starting without even having a company name, to Demo Day, to her post-TechStars journey. We also talk about why Liz created the Candor Clause. And what Liz thinks the next steps are to help close the gender gap in access to venture capital. Liz also shares some tips for founders and concrete things that investors can do to make progress in the right direction. Finally, she gives us some exciting things to look forward to this year for soona. Here’s a closer look at the episode:Background and origin story Soona's founding momentThe prequel to TechStars TechStars Program Growth from Demo day Post-TechStars journey Did COVID affect the company's direction? Anything you would do differently going back? The Candor Clause Concrete things that investors can do to make progress in the right direction People that motivated Liz Tips for founders What's next for soona Resources:Website: https://soona.co/Liz’s Twitter: https://twitter.com/lizgiorgiLiz’s Linkedin: https://www.linkedin.com/in/elizabethgiorgi/Facebook: https://www.facebook.com/soonastudiosTwitter: https://twitter.com/soonastudiosInstagram: https://www.instagram.com/soonastudios/Candor Clause: https://soona.co/candor-clause/