LLYMI EP7 | The Five Voices with Jeremie Kubicek episode artwork

EPISODE · Sep 23, 2025 · 53 MIN

LLYMI EP7 | The Five Voices with Jeremie Kubicek

from Lead Like You Mean It with Masi Willis · host Masi Willis

This week on Lead Like You Mean It, Shannon and I welcomed our very first guest and we couldn’t think of a better person than Jeremie Kubicek, co-founder of GiANT Worldwide, bestselling author, and one of the brilliant minds behind the Five Voices framework.If you’ve heard me talk about leadership, you’ve heard me reference the tools Steve Cockram, Jeremie, and the GiANT team developed. They’ve changed how I lead, how I coach, and how I show up with my own people. Why? Because they give leaders something most of us are missing: a common language.Jeremie shared the origin story of the Five Voices (yes, it literally came together on a transatlantic flight), why humility is at the core of GiANT’s work, and how knowing your voice isn’t just theory; it transforms marriages, teams, companies, and even Division 1 basketball games.Jeremie also gave us a sneak peek into his new book The Voice-Driven Leader, and y’all, it’s not fluff. It’s practical, it’s meaty, and it’s going to be dog-eared and highlighted by anyone serious about developing people.This conversation was fire. If you’ve ever wanted to understand yourself, your team, or even your family better, don’t miss this one.TakeawaysThe Five Voices framework helps individuals understand their communication styles.Common language in teams enhances collaboration and reduces misunderstandings.Identity plays a crucial role in effective leadership and team dynamics.Transformative stories illustrate the impact of the Five Voices in various settings.Leaders must prioritize relational intelligence in the age of AI.The Voice Driven Leader book provides practical tools for personal and team development.Understanding triggers can lead to better communication and relationships.The Five Voices framework is distinct from other personality assessments like Enneagram and DISC.Training people to know themselves and others is a competitive advantage.Leaders should focus on developing their teams rather than treating them as liabilities.Chapters00:00 | Introduction and Milestones04:47 | Welcoming Jeremy Kubicek05:47 | The Genesis of Giant Worldwide07:10 | The Birth of the Five Voices12:10 | Understanding Communication Dynamics14:38 | The Impact of Identity on Performance16:30 | Comparing Five Voices with Other Frameworks19:31 | Transformative Stories from the Five Voices23:40 | Personal Impact of the Five Voices25:32 | Navigating Parenting Styles28:28 | The Importance of Learning Languages of Communication31:24 | Transforming Team Dynamics through Common Language34:32 | The Role of AI in Human Interaction37:13 | Understanding the Voice-Driven Leader41:14 | Personal Transformations through Voice Awareness49:34 | Connecting with Jeremie and the Five Voices AssessmentJeremie's Website: https://www.jeremiekubicek.com/The Voice-Driven Leader Book: https://www.amazon.com/-/zh_TW/Jeremie-Kubicek/dp/1394150660The Five Voices Book: https://www.amazon.com/Voices-Communicate-Effectively-Everyone-Lead/dp/1119111099The Five Voices Assessment: masiwillis.giantos.com/store/5-voicesVisit my website: www.masiwillis.comFollow on Instagram: @masiwillisConnect on LinkedIn: Masi Willis  Contact me: [email protected] to grow your leadership, elevate your team, or join my next masterclass? Let’s chat... your next level could be one click away.What was your biggest “aha” from today’s episode? I’d love to hear!

This week on Lead Like You Mean It, Shannon and I welcomed our very first guest and we couldn’t think of a better person than Jeremie Kubicek, co-founder of GiANT Worldwide, bestselling author, and one of the brilliant minds behind the Five Voices framework.If you’ve heard me talk about leadership, you’ve heard me reference the tools Steve Cockram, Jeremie, and the GiANT team developed. They’ve changed how I lead, how I coach, and how I show up with my own people. Why? Because they give leaders something most of us are missing: a common language.Jeremie shared the origin story of the Five Voices (yes, it literally came together on a transatlantic flight), why humility is at the core of GiANT’s work, and how knowing your voice isn’t just theory; it transforms marriages, teams, companies, and even Division 1 basketball games.Jeremie also gave us a sneak peek into his new book The Voice-Driven Leader, and y’all, it’s not fluff. It’s practical, it’s meaty, and it’s going to be dog-eared and highlighted by anyone serious about developing people.This conversation was fire. If you’ve ever wanted to understand yourself, your team, or even your family better, don’t miss this one.TakeawaysThe Five Voices framework helps individuals understand their communication styles.Common language in teams enhances collaboration and reduces misunderstandings.Identity plays a crucial role in effective leadership and team dynamics.Transformative stories illustrate the impact of the Five Voices in various settings.Leaders must prioritize relational intelligence in the age of AI.The Voice Driven Leader book provides practical tools for personal and team development.Understanding triggers can lead to better communication and relationships.The Five Voices framework is distinct from other personality assessments like Enneagram and DISC.Training people to know themselves and others is a competitive advantage.Leaders should focus on developing their teams rather than treating them as liabilities.Chapters00:00 | Introduction and Milestones04:47 | Welcoming Jeremy Kubicek05:47 | The Genesis of Giant Worldwide07:10 | The Birth of the Five Voices12:10 | Understanding Communication Dynamics14:38 | The Impact of Identity on Performance16:30 | Comparing Five Voices with Other Frameworks19:31 | Transformative Stories from the Five Voices23:40 | Personal Impact of the Five Voices25:32 | Navigating Parenting Styles28:28 | The Importance of Learning Languages of Communication31:24 | Transforming Team Dynamics through Common Language34:32 | The Role of AI in Human Interaction37:13 | Understanding the Voice-Driven Leader41:14 | Personal Transformations through Voice Awareness49:34 | Connecting with Jeremie and the Five Voices AssessmentJeremie's Website: https://www.jeremiekubicek.com/The Voice-Driven Leader Book: https://www.amazon.com/-/zh_TW/Jeremie-Kubicek/dp/1394150660The Five Voices Book: https://www.amazon.com/Voices-Communicate-Effectively-Everyone-Lead/dp/1119111099The Five Voices Assessment: masiwillis.giantos.com/store/5-voicesVisit my website: www.masiwillis.comFollow on Instagram: @masiwillisConnect on LinkedIn: Masi Willis  Contact me: [email protected] to grow your leadership, elevate your team, or join my next masterclass? Let’s chat... your next level could be one click away.What was your biggest “aha” from today’s episode? I’d love to hear!

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LLYMI EP7 | The Five Voices with Jeremie Kubicek

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This episode is 53 minutes long.

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This episode was published on September 23, 2025.

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This week on Lead Like You Mean It, Shannon and I welcomed our very first guest and we couldn’t think of a better person than Jeremie Kubicek, co-founder of GiANT Worldwide, bestselling author, and one of the brilliant minds behind the Five Voices...

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