Local and Small Business Marketing Ideas

Are you a local business owner who is struggling to determine how to stand out from the crowd? You may have heard of SEO or thought about social media marketing, but do you know the strategies you need to take to reach your target audience? If you are asking yourself these questions, Erica and JP are here to help. In today’s episode, your hosts break down the best marketing practices for local and small businesses. You don’t need a big budget or SEO tricks to market your business. As long as you make your product visible to your community, you will significantly increase your chances of success. Tune into today’s episode of Marketing Myth Buster to learn more about the ins and outs of local business marketing. By setting up a website with your business’ address, utilizing social media ads, or even setting up a postcard campaign, you can make your business easy to find for your customer base, thus boosting your chances of success!   Quotes  • “So, we did just really basic content creation of the pizza place on social media, and within two months, we had doubled the business.” (02:30-02:44) • “It boils down to a very simple principle, which is getting in front of the people who could potentially want your products. That is literally all there is about it.” (03:10-03:24) • “If 1000 years ago, you had a bunch of bread, or a bunch of milk, you had to bring it to the market so people could see it. So if you have a business, if you have a spa, if you have whatever, you need to have a website, so when people look for something, they can see what you have, and how much it costs and what it is and all that.” (10:48-11:10)  • “There are definitely ways to get in front of people in your local community by using these social media tools, including the ads, which are relatively inexpensive, if you're running them just locally.” (11:29-11:41)   Links [email protected] marketingmythbuster.com webcontentdevelopment.com https://calendly.com/jp-desilva https://www.linkedin.com/in/jp-de-silva/ https://www.linkedin.com/in/erica-d-arcangelo-desilva/ https://www.instagram.com/webcontentdevelopment/   Podcast production and show notes provided by HiveCast.fm