Local Campaigns in Google Ads: How to Boost Offline Sales (w/ Teodor Yordanov) | S2 EP4

In this episode of the Paid Media Lab podcast, we’re speaking to Teodor Yordanov about how to master local campaigns in Google Ads - covering best practices, real-world strategies, and the common pitfalls to avoid.Very few marketers understand how to bridge the gap between digital campaigns and physical store visits like Teodor Yordanov, Senior Paid Media Director at Book Up Media and Marketize Me. With over £100M in managed ad spend and deep experience across retail, ecommerce, and travel, Teo shares the exact tactics he uses to drive high-intent foot traffic at scale.In this episode, we explore everything from store visit attribution and local inventory ads, to Teo’s postcode-based location targeting method - and the exact campaign structure that delivered a 210% MoM increase in store visits.Timestamps:0:00 - Intro3:07 - Teo’s Google Ads generic search term script5:00 - What are local store visits in Google Ads6:50 - Why use Google Ads to drive in-store traffic?8:32 - What are Local Inventory Ads & why are they effective12:05 - Inefficiencies with location targeting for LIAs13:48 - Teo’s advanced postcode targeting tool16:50 - How to optimize local store visit campaigns20:01 - Case study: 210% MoM increase in store visits22:35 - Final thoughtsPrefer watching over listening? Subscribe to Lunio's YouTube channel to get full-length video episodes:https://www.youtube.com/@lunio.aiGet more free PPC tools, webinars, and resources at:https://www.lunio.ai/resource-library