EPISODE · Apr 30, 2025 · 20 MIN
Lone Wolves #004: The Cookie Crumbl (For Music on Socials)
from Lone Wolves: The State of Music + Tech · host Lone Wolves Community
In this episode, hosts Lauren Blitzer-Wright and Drew Thurlow discuss the legal action against Crumbl Cookies for unlicensed music usage and talk with Faris Bseiso from Cipher about the evolving landscape of music licensing, particularly in the context of social media. The conversation explores the challenges brands face in properly licensing music for their content, the impact of viral moments on music usage, and the need for a more efficient system to clear music rights. Topics00:00 Streaming is slowing & Lauren is hungry01:37 Music use on socials05:43 The Gray Area of Music Licensing08:18 Challenges in Music Clearance for Brands09:55 Introduction to Cypher and Faris Bseiso15:27 Navigating Viral Moments in Music18:34 Future Focus: Bridging Brands and Music Rights HoldersCreditsHosted by Lauren Blitzer-Wright & Drew ThurlowGuest Faris Bseiso from CipherMusic by Drew ThurlowProduced & Directed by Nicole MarinakeApply to Join the Lone Wolves Communityhttps://docs.google.com/forms/d/e/1FAIpQLSeYypAzIMIbO9W5Elqy1Otp9BXopODUVr28Vw2QdOgeIS52OQ/viewform?pli=1Follow the Lone Wolves CommunityLinkTree: https://linktr.ee/lonewolvescommunityWebsite: https://www.lonewolvesclub.co/TikTok: https://www.tiktok.com/@lwcommunityInstagram: https://www.instagram.com/lonewolvescommunityYouTube: https://www.youtube.com/@lonewolvescommunityLinkedIn: https://www.linkedin.com/company/lone-wolves-communityBuy Merch: https://www.lonewolvesclub.co/supportKeywordsCrumbl Cookies, music licensing, social media, Cipher, brand partnerships, music industry, TikTok, Instagram, viral moments, copyright, sync licensing, lawsuit
What this episode covers
In this episode, hosts Lauren Blitzer-Wright and Drew Thurlow discuss the legal action against Crumbl Cookies for unlicensed music usage and talk with Faris Bseiso from Cipher about the evolving landscape of music licensing, particularly in the context of social media. The conversation explores the challenges brands face in properly licensing music for their content, the impact of viral moments on music usage, and the need for a more efficient system to clear music rights. Topics00:00 Streaming is slowing & Lauren is hungry01:37 Music use on socials05:43 The Gray Area of Music Licensing08:18 Challenges in Music Clearance for Brands09:55 Introduction to Cypher and Faris Bseiso15:27 Navigating Viral Moments in Music18:34 Future Focus: Bridging Brands and Music Rights HoldersCreditsHosted by Lauren Blitzer-Wright & Drew ThurlowGuest Faris Bseiso from CipherMusic by Drew ThurlowProduced & Directed by Nicole MarinakeApply to Join the Lone Wolves Communityhttps://docs.google.com/forms/d/e/1FAIpQLSeYypAzIMIbO9W5Elqy1Otp9BXopODUVr28Vw2QdOgeIS52OQ/viewform?pli=1Follow the Lone Wolves CommunityLinkTree: https://linktr.ee/lonewolvescommunityWebsite: https://www.lonewolvesclub.co/TikTok: https://www.tiktok.com/@lwcommunityInstagram: https://www.instagram.com/lonewolvescommunityYouTube: https://www.youtube.com/@lonewolvescommunityLinkedIn: https://www.linkedin.com/company/lone-wolves-communityBuy Merch: https://www.lonewolvesclub.co/supportKeywordsCrumbl Cookies, music licensing, social media, Cipher, brand partnerships, music industry, TikTok, Instagram, viral moments, copyright, sync licensing, lawsuit
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Lone Wolves #004: The Cookie Crumbl (For Music on Socials)
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