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LONESOME LARRY pro-bono guerrilla campaign

EPISODE · Feb 3, 2017

LONESOME LARRY pro-bono guerrilla campaign

from Radio – Jessica Holmes · host Jessica Holmes

client: Idaho Rivers United | copy mission: To tell the true action-adventure story of Lonesome Larry for his 20th anniversary by sending out an intern in a human-sized sockeye salmon suit to the far reaches of Idaho. Bringing surprise and delight to the most unexpected places, Lonesome Larry handed out branded coasters that tell his story with a link to a compelling website. All documented on social media. The entire campaign is my concept on zero budget—and… The post LONESOME LARRY pro-bono guerrilla campaign appeared first on Jessica Holmes.

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LONESOME LARRY pro-bono guerrilla campaign

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