"Lottery Beyond the Ticket" - Alec Thomson & Chris Rogers

Arizona Lottery’s Executive Director, Alec Thomson, and CMO, Chris Rogers, join Byron to unpack experiential prizes that take the brand beyond the ticket. They share lessons on turnkey vs. custom packages, their FY25 holiday campaign that lifted awareness, and why experiential marketing will shape the Lottery’s FY26 and beyond.

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This episode was published on August 14, 2025.

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