Louisa from Lean & Wild - Feeding Britain with Venison

This week on The Deercast, we’re joined by Louisa Clutterbuck, Chief Growth Officer at Lean & Wild and co-founder of Women Who Work in Field Sports. We dive into the reality of getting wild venison onto British plates at scale — from building a nationwide supply chain to supplying the MOD, universities, and major catering groups. Louisa lifts the lid on the challenges holding the industry back, from inconsistent handling standards and broken supply routes to the ongoing struggle for trust from supermarkets and consumers. We also get into the role of the modern deer stalker — or deer manager — and what needs to change if venison is ever going to compete with mainstream proteins. Along the way, we cover: Why muntjac could be the key to scaling venison The truth about assurance schemes and food safety Headshots, handling standards, and industry responsibility Protein sticks, gyms, and reaching a new audience Louisa’s own journey into stalking (and the emotional reality of pulling the trigger)