Loyalty On Steroids: Avishek Basu Mallick

Avishek Basu Mallick, Senior Product Manager of User Journey Engagement at CheapoAir in this episode talks about introduction of loyalty credit card. How that process works, what factors should a company consider when deciding on the introduction of such an instrument and what are the key benefits that one can expect from its introduction. Avishek's LinkedIn: https://www.linkedin.com/in/avishekbasumallick/ CheapOair's website: https://www.cheapoair.com/ Learn about analytics of your user behavior using google's resource: https://analytics.google.com/analytics/academy/ Checkbook - an all-in-one payment solution allowing you to send payments to anyone knowing just their name and email.