Mafalda Johannsen, Episode 1a

Welcome to the premiere episode of Selling Upstream, the podcast that delves into the art and science of selling in a challenging economic landscape. This episode features Mafalda Johansson, an experienced sales professional who has worked across various industries worldwide. Mafalda, currently serving as Director of Growth at Wonderway discusses the importance of targeting the right market, overcoming challenges like consolidation, and leveraging multi-channel approaches for successful prospecting. Tune in to also hear about current trends, effective strategies, and future visions in the world of sales.