Make it sexy, make it fun, with Nicola Moscheni

Send us Fan MailIn this episode, we talk to the Project Manager of one of our Network's greatest agencies, Silverback from Rome. Nicola Moscheni has a PhD sustainable urban development and runs loads of Silverback campaigns. He is also the President of the Green Influencer Club and a Project developer for Green Heroes.We talk to Nico about Silverback's methodology, their groundbreaking Ciclo Appenia Campaign that brings cycling and trees together, their combining of data, activism and great communications, and about Silverback’s bottom line: “Our communication tries to obey three rules: make it personal, make it sexy, make it fun”. Follow GoodGeist for more episodes on sustainability, communications and how creativity can help make the world a better place.