Making analytics actionable in B2B eCommerce

What this episode covers

Andy & Brian discuss the challenges of deciding which data to track, and how to use it to make better business decisions. They offer 6 ways to make analytics more actionable: 1) Collect data in one place and with a holistic view 2) Compare data over time. 3) Know your KPIs - look across channels, not just eCommerce. 4) Set and measure against benchmarks 5) Set and measure against goals, then monitor. 6) Use testing to impact specific KPIs (bounce rate, conversion rate, AOV, etc).

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Frequently Asked Questions

How long is this episode of Master B2B Friday 15?

This episode is 23 minutes long.

When was this Master B2B Friday 15 episode published?

This episode was published on September 20, 2024.

What is this episode about?

Andy & Brian discuss the challenges of deciding which data to track, and how to use it to make better business decisions. They offer 6 ways to make analytics more actionable: 1) Collect data in one place and with a holistic view 2) Compare data...

Can I download this Master B2B Friday 15 episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.