Making Immersive: Commercial Practice

We’re joined by Sheena Patel and Mark Sarfo-Kantanka to discuss the nuts and bolts of scaling into commercial work - from managing budgets and finances to developing pitches, finding investors, exploring the international market and Obtaining IP. Our Guests:Sheena Patel is an Experience Designer and Creative Producer with over a decade's experience across experiential campaigns and immersive productions.She co-created and produced Time Run (voted one of the best escape games in the world TERPECA 2018) and Sherlock: The Game is Now (Visit London’s 'Best New Tourism Business' 2020). As Director of YonderBeyond, she supports brands, independent companies and agencies such as Flavourology, Bearded Kitten, Bompas & Parr and Hotel Wonderland to consult on, devise or deliver new immersive experiences  Other titles and brands she has worked on include Money Heist, Peaky Blinders and Disney.Mark Sarfo-Kantanka is Co-Founder of NEXUS, an incubator for creative, digital & tech innovative SME, helping them to scale. Mark is also Co-Founder of Cellar Door an audacious event management group that challenges people’s perceptions by implementing ground-breaking creative experiences unconstrained by venue capacity or location. Find Mark on Socials: @nexuscreativehq @cellardoorgroup.com LinkedIn: https://www.linkedin.com/in/mark-sarfo-kantanka/Hosted by Dr Joanna Bucknall and produced by Natalie Scott for the Immersive Experience Network’s, Knowledge Bank. Funded by Arts Council England.Linkedin: https://www.linkedin.com/company/immersive-experience-network/ Instagram @immersiveexperiencenetMailing List https://immersiveexperience.network/sign-upThe IEN is made possible by the support of our industry partners. Illusion Design & Construction, Mance Communications, White Light, Unlocked Vision, Clockwork Dog, d&b audiotechnik, Scene2, Little Lion Entertainment , Entourage, and Vista Insurance. Hosted on Acast. See acast.com/privacy for more information.