‘Making it Pop: The Art and Psychology behind Game UI’ with Gon Vazquez

No game can be truly great in experience and feel without a functional and appealing UI. If the art and animations in games are equivalent to the contents of a book, then the User Interface is comparable to the typography, layout, and the meaningful presentation of visual materials. Today, we uncover the art and psychology behind Game UI with a very special guest, Gon Vazquez (UI/UX Designer for Brawl Stars at Supercell). Connect with Gon at: Behance: https://www.behance.net/gonvazquez LinkedIn: http://linkedin.com/in/gonvazquez Instagram: http://instagram.com/gon_vazquez_art Chapters: 0:00 Episode Intro 0:33 Introduction: Gon Vazquez 1:51 Exploring the UX Design Process 12:56 Generic vs. Thematic Game UIs 16:41 The Journey of UI Style Selection 21:13 Considering Long-term Efficiency in UI Design 24:59 The T-shaped Role of a Senior UI Artist 28:23 Career Path to Becoming a UI Artist 35:14 Artistic Skills and their Role in UI Design 37:44 Tools and Processes in UI/UX Design 43:05 Psychology of Colors and Shapes in UI 52:30 Challenges in Evolving UI for Ongoing Games 57:31 Negotiation and Conviction in UI/UX 1:00:40 Ensuring Standout UI Art and Experience 1:05:52 Creative Freedom and Enjoyment in UI Design 1:10:27 Creating an Ideal UI Portfolio 1:20:04 Wrap up Watch this podcast as video on: https://youtu.be/wM1vEnp93uE