Making sense of brand and demand in B2B

Mariska van Beukering currently works for Equinix: the world’s biggest digital infrastructure company, where businesses can scale with agility, speed the launch of digital services, and deliver world-class experiences.Mariska comes to us with deep experience in IT and has skills in brand management, marketing planning, lead generation, and strategic marketing.We Discuss:Effective B2C strategies that can be applied to B2BThe power of hyper-targeting specific audiencesBalancing long-term brand building with short-term sales activationThe best ways to drive growth for B2B brandsHow to build strong brand awareness with new audiences