Making Sense of DTC Ad Spending: Patients vs TV vs Digita...

What this episode covers

Data about how much money the U.S. pharmaceutical industry spends on promoting drugs to consumers come from several sources, which often report different numbers. That makes it difficult to ferret out what portion of the total is spend on TV and digital, the two most interesting channels.

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Frequently Asked Questions

How long is this episode of Pharma Talk?

This episode is 6 minutes long.

When was this Pharma Talk episode published?

This episode was published on April 4, 2017.

What is this episode about?

Data about how much money the U.S. pharmaceutical industry spends on promoting drugs to consumers come from several sources, which often report different numbers. That makes it difficult to ferret out what portion of the total is spend on TV and...

Can I download this Pharma Talk episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.