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EPISODE · Feb 15, 2023 · 17 MIN

Making sense of Enterprise marketing

from B2B Marketing Needs Don Draper · host True

Brian Rowley is the VP of Marketing at Panasonic Connect. He leads all functions of the brand marketing team, including: brand strategy, creative, go-to-market execution, PR, and brand voice. As a natural storyteller, Brian also uses creative campaigns to grow brand awareness. This has allowed him to deliver revenue and profitability for five business units valued at $1B in annual revenue.We discuss:Influencing the minds of future buyersBalancing competing priorities of brand and demandHow B2B marketers can harness emotional messagingThe power of distinctive assets

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Making sense of Enterprise marketing

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This episode was published on February 15, 2023.

What is this episode about?

Brian Rowley is the VP of Marketing at Panasonic Connect. He leads all functions of the brand marketing team, including: brand strategy, creative, go-to-market execution, PR, and brand voice. As a natural storyteller, Brian also uses creative...

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