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Making Social Media Listening Insights Count: Live or Let Die

In this podcast episode, we explore the rich potential of social media listening (SML) insights, and how, when interpreted and acted on, they can have a significant impact on commercial decision-making. Hear from Lumanity experts as they bring SML to...

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Summary

First published

01/24/2024

Genres

science

Duration

1572 minutes

Parent Podcast

Therapeutic Science and Strategy

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Episode Description

In this podcast episode, we explore the rich potential of social media listening (SML) insights, and how, when interpreted and acted on, they can have a significant impact on commercial decision-making.

Hear from Lumanity experts as they bring SML to life using several real world examples.

Topics include:

  • How the agility, flexibility and insights from SML research are being harnessed to help improve commercial decisions
  • How SML best complements traditional research and data
  • The value of SML in reaching conversation leaders, HCPs and patient advocates
  • The value for detecting commonalities and patterns, as well as perception changes over time
  • How to ensure these insights are actionable - and what not to do

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