Making Your Business More Efficient Using A Time In Motion Analysis

In this weeks Typical Business Podcast I was joined by Jake Hower who co-hosts the episode with me. We continue a recent conversation Jake and I had in Melbourne on the tail end of my US working holiday. It all revolved around the principles of Time in Motion and in the podcast we share the 4 easy steps you can take to increase efficiency in your business. Both Jake and I are also enthusiastic adoptors of Infusionsoft, so we also share a stack of great ideas you can use in your business. Infusionsoft has been great for inspiring new ideas and achieving better results, so we discuss those very things in this episode. But first, here’s this weeks snippets; Digital Marketing Tip Have you ever been to a website to check out a certain product or service, then noticed that same business advertising on other websites you’ve visited over the next few weeks and months? It’s called Re-Marketing and it’s a popular way to stay ‘front of mind’ of your customers. Here’s how it works; You set up an advertising campaign – similar to Google Adwords and then insert a small piece of code on your website. When someone visits your website, a cookie is installed on their computer which tells Google they have visited your site. Now, when they surf the web, Google will show your business ads to those people from their network of advertisers. Very clever right? You can even show different ads depending on the page they visited. As an example, if someone makes a purchase on your website which ends on a receipt page – you could target those customers with a special ‘return off coupon’ giving 5% off their next purchase. Only those people that saw the receipt page will see that coupon offer. This digital marketing tip was brought to you by Digital Domination This weeks feature on the podcast is on the subject of Time in Motion and making better use of your time with Infusionsoft. Before I get into the nuts and bolts of this weeks podcast, I wanted to share a few reasons why the Typical Business website hasn’t seen much of an update recently and why there’s a gap in the podcast episodes. To all of you who regularly return to check out the site, I’m sorry. The reason behind the lapse? Infusioncon. Plain and simple. While I was at Infusioncon I realised there was an opportunity I was missing from my bricks and mortar business Your Building Broker. So, I decided to get that right before I did any extra activites – that, and working through a flu which hung around for too many weeks left a bit of a hole in my Typical Business blogging and podcasting. I guess a lot of that was inspired by one presentation by David Allen about getting things done. The good news? We’re back. I’ve got a lot of inspiration and ideas to share with you all and I can’t wait to do it. This episode has a lot of information and ideas that you can use in your business and rather than try to copy everything here in the notes, I’d encourage you to download the podcast episode and take in the information that way. The one thing you might want to reference from the show is the 4 Step Time in Motion Process. 4 Step Time in Motion Process 1. Identify the areas you want to test. Do this in two ways; a) Your most common repetitive tasks b) Your less frequent, but regular task that takes the most amount of time 2. Measure those tasks. This will help you understand the amount of hours you spend on each task. The formula is; The # of times the task is completed each week TIMES the # of people completing the task TIMES 52 weeks = Total hours each year. 3. Apply a Cost Analysis Calculate what the average hourly rate is for the staff who complete those tasks, then multiply the hourly rate by the Total hours each year (that you worked out in step 3). 4. Consider Your Solution Now that you know what the real cost for your business is, you can look at alternative solutions. One of the solutions both Myself and Jake have implemented for a number of different things is Infusionsoft. If you’d like to look at Infusionsoft, I’d recommend you click the banner below and take a demonstration of the software. As I mentioned in the podcast, the wonderful thing about Infusionsoft is it will inspire you with new ideas and ways you can become even more successful in your business. The post Making Your Business More Efficient Using A Time In Motion Analysis appeared first on Typical Business.