Malouf Home on Consumer Marketing

The past two years have been quite the rollercoaster. In this new series, we’re exploring how consumer marketing has changed and evolved over the course of the pandemic. What are consumers looking for now? And how can retailers meet those needs to grow...

Episode 1 of the The Sleep Retailer Podcast podcast, hosted by Sleep Retailer, titled "Malouf Home on Consumer Marketing" was published on November 11, 2021 and runs 15 minutes.

November 11, 2021 ·15m · The Sleep Retailer Podcast

Summary

The past two years have been quite the rollercoaster. In this new series, we’re exploring how consumer marketing has changed and evolved over the course of the pandemic. What are consumers looking for now? And how can retailers meet those needs to grow their sales? First up is Malouf Home! We caught up with Scott Carr, marketing director, and Ashlee Willes, brand manager, to talk about how they’re helping retailers meet the consumer where they are and how they want to shop. We discuss picking the right type of content for different products and platforms, understanding the impact of social commerce—and what it means to use their business as a force for good in the world.

Episode Description